Detroit, MI (PRWEB) October 28, 2014
Phoenix Marketing Global, a global advertising solutions company, features introduced results around the unprecedented amount of automobile recalls. The research disclosed more than 60per cent awareness of vehicle recalls negatively affects the perception that customers have on protection and brands. In addition, awareness of the recalls was notably greater among customers who were searching for deluxe vehicles, when compared to those in the non-luxury portion. Truck shoppers had been the very least alert to the recalls.
“Recalls have been a part of a landscape for several years and also become an even more common event,” said Dennis Syrkowski, President of this Automotive Practice at Phoenix Marketing Overseas. “However, this most recent trend seemed to overwhelmingly influence consumer’s perception of car protection, as they recalls covered important stuff like seatbelts, airbags, & most particularly, an ignition switch defect that could lead to an engine shut-off rendering the vehicle’s steering, brake system and airbags inoperative.”
When expected which companies had recently launched a recently available recall, Chevrolet, Toyota and Cadillac had been pointed out by a sharply greater proportion of consumers versus other brands. GM had been most frequently reported overall, but this might be most likely considering GM being the organization moms and dad when it comes to Chevrolet, Saturn and Pontiac brands which were linked to the large-scale ignition switch recall.
Brand impression was also impacted. As consumers joined the marketplace to begin seeking their after that vehicle, the impact of recalls on the determination to consider a brand name effortlessly knocked a number of brands struggling with recall attention,off their particular shopping listings. Among non-luxury companies, Chevrolet ended up being many impacted, with near one half of automotive buyers suggesting these people were significantly to much less very likely to think about Chevrolet. Around a 3rd cited an equivalent belief for Toyota.
About Phoenix Advertising International
Phoenix Marketing Global is a leading worldwide advertising solutions firm providing its consumers with tailored, special understanding of their customers and markets via a great deal of existing proprietary information. Along with custom research products and the most recent qualitative and quantitative strategies, Phoenix has substantial research experience over the Automotive, Financial Services, Healthcare, Converged tech and Media, Restaurant, and Travel/Leisure sectors. Through the strategic concept of consumer needs to efficient marketing system implementation, PMI provides profit-driven marketplace solutions and it is committed to maximizing a client’s Return on marketing and advertising Investment (ROMI) by leveraging the capacity to entice and keep home based business through cheap information purchase and analytical modeling methods. Launched in 1999 by Chairman and CEO, Allen R. DeCotiis and President, Martha Rea, Phoenix Marketing Overseas has generated its worldwide presence with workplaces in significant places including nyc, nj, Boston, Philadelphia, Raleigh/Durham, Detroit, and London.
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